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Central Route Persuasion Is Most Likely When People

Marcus Vance • • 4 min read
Central Route Persuasion Is Most Likely When People
★ Key Takeaways

Faced with a Persuasive Message, an Audience Will Process It Using Either a High or Low Level of Elaboration. the Former Is Called Central Route Processing and Takes a Greater Effort of Cognition. Low Elaboration, or Peripheral Route Processing, Means the Opposite.

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Direct Answer • Key Takeaway

Faced with a Persuasive Message, an Audience Will Process It Using Either a High or Low Level of Elaboration. the Former Is Called Central Route Processing and Takes a Greater Effort of Cognition. Low Elaboration, or Peripheral Route Processing, Means the Opposite.

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Marcus Vance
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Marcus Vance

Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.