Search engines like Google prioritize websites that use HTTPS, as they provide a safer browsing experience for users. Here's how HTTPS affects SEO:
Ranking Signals
Google has explicitly stated that HTTPS is a ranking factor. Websites with HTTPS are more likely to appear higher in search results compared to those using HTTP.
User Trust
HTTPS enhances user trust, which can lead to increased engagement and lower bounce rates. These factors contribute positively to a website's SEO performance.
