Stellar Cartography
The Oldest Squishmallow: a Deep Dive into the Plush World
Squishmallows were created by Kelly Toys Holdings, LLC, and first launched in 2017. Designed to be plush and huggable, they quickly gained popularity among children and adults alike. The concept behind Squishmallows was to create a toy that provided comfort and companionship, which resonates with many people.
From their initial release, Squishmallows have expanded into a range of characters, each with its own unique personality and story. This creativity and attention to detail helped the brand grow rapidly, leading to collaborations and limited edition releases that further fueled their popularity.
