【How-To】What Does It Mean If Someone Calls You Kawaii

An in-depth perspective on 【How-To】What Does It Mean If Someone Calls You Kawaii, highlighting critical context.

Kawaii means “cute” in Japanese, but it’s different from the Western “cute” precisely because it can also mean “cool.” This is not easy to understand, since things kawaii are usually small, round, warm, soft, and fluffy, and radiate something childlike, sweet, innocent, pure, and weak.