Burleson is a self-made woman who studied psychology and educational psychology at the University of Nevada. She later pursued a Master's degree in Education from the same school.
Like her husband, Atoya was a college athlete and became a Collegiate Hurdle Track Champion. While taking her Master's, she worked in the NCAA Compliance Department.
Since graduating, Atoya has pursued different interests, including the foundation of Atoya Burleson Brand, where she works as the Chief Executive Officer. Besides being an entrepreneur, Atoya is also a podcast host.
Because of her experience in the NCAA, Atoya was moved to create the insideLINES podcast to connect with women. The podcast covers several topics, including sexism, racism, motherhood, relationships, and mental health, among others.
Atoya Burleson and Nate Burleson during the Rolling Stone Live SF with Talent Resources on February 7, 2016, in San Francisco, California. | Source: Getty Images
Primarily, it is a platform for women to connect and share their experiences. Atoya launched insideLINES as a means to empower women and have a safe space for them to open up and discuss life events. In one of her seasons, she focused on women in sports and business.
"We are talking to top professionals, CEOs of Fortune 500 companies, TV personalities, and influencers," she said.
Atoya is also a blogger and social media influencer with over 14,000 followers on Instagram. Meanwhile, her website focuses on lifestyle blogging, parenting, cooking, traveling, and more. She wrote on her page:
"I created this space as an outlet to share my life and all I've learned throughout my journey. From home ideas (making every house a home), parenting tips [...] this is my life, hopefully making yours just a little bit easier."
As a multifaceted woman, Atoya has since appeared on multiple platforms, including People magazine, a Super Bowl Pizza Hut commercial, and the Essence Festival panel.