【How-To】What Does It Mean If Someone Calls You Kawaii

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Kawaii means “cute” in Japanese, but it’s different from the Western “cute” precisely because it can also mean “cool.” This is not easy to understand, since things kawaii are usually small, round, warm, soft, and fluffy, and radiate something childlike, sweet, innocent, pure, and weak.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.

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