Breadcrumbs play a crucial role in SEO by helping search engines understand the structure of your website. By providing a clear hierarchy, breadcrumbs make it easier for search engines to crawl and index your pages, improving your site's visibility in search results.
Additionally, breadcrumbs can enhance your site's click-through rate (CTR) by displaying a rich snippet in search results. This visual representation of your site's structure can attract more users to click on your link, increasing your site's traffic.